Mirror Image
Tuesday, September 21st, 2010
Have you noticed that many people who post on the Internet think everyone — likes the same things they do, want the same things they do, have the same desires, ideals, and prejudices they do?
They offer you a solution to a problem, an item to buy, or an event to attend, based solely on their experiences. The way they solved the problem, the information in the item they’re selling, or the material they’ve collected for their seminar, worked for them; so it must work for you also. So follow this list of instructions and the problem will dissolve, as if it never existed.
What these people don’t realize is — everyone is an individual, and therefore needs an individual solution to achieve the best results for them. They stand in front of a gathering of people (either real or virtual) and see only their own smiling face reflected back — perpetuating the idea their solution is the one and only one to work.
Studies have shown people learn from, and retain, information from different media in a dissimilar manner. Some people may learn best from visual images, others from audio, and some by reading the specified material. When an information product is offered for free in one media and has a price associated with it in another media, it builds unnecessary walls and can often cost more than just a sale.
I don’t like video products on the Internet. The Internet has no idea how to present material to those of us who are visually challenged. In addition, video files are large — taking up too much space and too long to load and view. I prefer my information in a written manner where I can control the rate I access the item at.
There are pros and cons for every type of media. But, if a choice is given, more visitors will come away with a warm, fuzzy feeling from your site, and just may return.
So, step outside your comfort zone and try bringing in people with different ideas, opinions, and beliefs than yours. A little friendly discussion will get you thinking; challenge some of your unfounded beliefs, and may even inspire you. Try some different things, approach a problem from another angle, or do something you’d normally consider “crazy”. Inventions like the telephone, television and microwave were thought impossibilities at one time. Stop copying and start thinking.